Try Me Free

Retail giant Sainsbury’s recently became the first major UK retailer to commit to putting an end to ‘buy one get one free’ style promotions in »

Big data - five fascinating factors for FMCG

Here at Hive, we spend a lot of time with FMCG brands and there is one BIG question that keeps cropping up: "How can FMCG brands »

Unique codes - inside vs outside pack

A unique code, printed onto the packaging of a product, provides a brand with knowledge. Hive enable a brand to print a unique code on its »

Hive's loyalty top 5

In the battle against supermarket price discounting, loyalty is essential to a brand’s survival. Here, we reveal our five key principals of FMCG brand loyalty. »

So what does the future hold…? Sorting the facts from fiction.

As a regular visitor to the PPMA packaging exhibition, I (Keran Turakhia, Hive's New Markets Director) was pleasantly surprised to hear that this year’s keynote »