Packaging News Live - Extracting value from packaging

The challenge‚Ķ Extracting value On Friday 28th October 2016 I paid a visit to an interesting conference hosted by Packaging News in London. Leading European CPG »

Buy three, get £5 - a case study

Here at Hive, we know that unique code promotions (that is, promotions that utilise our unique codes as a proof of purchase mechanic) accelerate sales for »

Intelligent packaging? The future has arrived.

You may have heard of The Internet of Things, right? Also known as IoT, The Internet of Things refers to the notion that household appliances, for »

A unique investment

Here at Hive, our ambition is to provide every CPG (consumer packaged goods) pack with its own unique identity. Unique identity? What we are referring to »

'Always On' marketing is key to surviving economic downturns

Long term ambitions and strategic thinking Right at the moment there is little for businesses to be certain about, except for uncertainty itself. Companies are putting »