Packaging….the new media?

With as much as 30% of consumers using an ad blocker, the age when most media will not get through to a consumer is upon us. »

Making unique code promotions easy and cost effective

How Hive removes the complexity and cost of unique coding a brand's packs. This means brands can now increase their sales using unique codes for any »

"Forgive me, connecting my packs, show me the why!"

Keran Turakhia from Hive paid a visit to November's Active Intelligent Packaging World Congress in Amsterdam. Here, Keran reveals the conference's primary messages, themes and market »

Packaging News Live - Extracting value from packaging

The challenge… Extracting value On Friday 28th October 2016 I attended an interesting conference hosted by Packaging News in London. Leading European CPG packaging company DS »

Buy three, get £5 - a case study

Here at Hive, we know that unique code promotions (that is, promotions that utilise our unique codes as a proof of purchase mechanic) accelerate sales for »