Every September, Hive look forward to the annual COGs Awards; a glamorous awards ceremony hosted by the IPM, recognising the year's landmark achievements within the field of Promotional Marketing. The 2015 IPM COGs Awards took Hive to the impressive Connaught Rooms in London's Holborn, where the team enjoyed a champagne reception in the company of some of the UK's most exciting and presitgious industry leaders.
A successful year for Hive; during the afternoon our team were presented with the Gold prize in both the Loyalty and Online categories in recognition for work on the PG Tips Cuppa Club and Kenco Rewards loyalty campaigns. Hive also secured three bronze awards for Print Management (Walkers "Win a Free Lunch" promotion), Direct Marketing (Heineken Star Rewards) and Loyalty (Kenco Rewards).
A delighted Jonathan Jackson, Hive's Managing Director reflects on this year's achievements:
"It’s humbling that the industry has again recognised Hive for its exceptional performance in driving penetration and frequency of purchase with intelligent promotions. 30 COGS awards in 5 years highlights that brands outperform by personally engaging consumers to drive sales and loyalty with a fantastic return on investment."
Photographs by Jamie Beaglehole and LiaVittone.com (IPM COGs Awards 2015 official photographer)